I wanted to highlight the natural ingredients Vanessa's Pantry uses and the fresh goodness of her ingredients through fresh bright colours and the overabundance of fruit and vegetable imagery. Her traditional recipes are symbolised in the stylistic treatment of the fruit and vegetables which imitate the copperplate/lino-cut visual style.

Logo

Jar Labels
Lemon Curd
Pumpkin & Ginger Jam
Tomato Jam

The Final Product

Secondary Logo Versions

Backgrounds
