TURN UP is lifestyle show that focuses on everything fresh in the world of music and South African youth culture on one of South Africa's popular music channels, Channel O.
The show is divided into 6 segments and one of the challenges of the design was to be able to move through segments easily and quickly (which are unique designs on their own) but still keep the same vibrant and slick feel throughout the show. That's when I decided to base the whole show on different 'discs' on top of each other, representing 'turning up' the volume, the movement of turn tables, the vibration of sound. At the same time I also had to capture the African flavour of the show's design.
Credits to:
- Creative Director: Joanna Matzusak-Masters
- 3D Design: Craig Goodwill
Check out the design in motion: https://www.youtube.com/watch?v=APQJOIvrOUI
6 Segment Options
TURN UP logo 2D
Feature Stings / Bumpers Between Segments
Voting Strap Systems
Interactive straps that update real time as users vote for their favourite music video and send shoutouts via Twitter.
Option 1
Option 2
Final TURN UP Logo 3D
